Moroccan rose

150km from Ouarzazate, in the region of Dadès between the High Atlas and the edge of the desert is the “valley of roses” where the precious Rosa damascena is grown. It is harvested very early in the morning over short periods and requires increasingly rare expert pickers.

To have access to organic roses with perfect traceability, distilled in the right conditions to extract all their delicate aromas, Herbarom signed a partnership with a local operator in a network of farmers passionate about their trade and the plants. 60 families work on nearly 80 hectares in privileged conditions to produce a plant that is processed on site by regularly audited units.